How GDPR And CCPA Compliance Can Help Your Business

GDPR and CCPA are the most comprehensive data protection laws. The impact of both these laws is expected to be global.

Dec 3, 2020

GDPR and CCPA are the most comprehensive data protection laws. The impact of both these laws is expected to be global. These laws aim to guarantee strong protection for the consumer while making it easier for businesses to collect, use, and share the consumer data obtained online or offline.

Online businesses have been using data collection strategies to market their products and services, deliver quality, communicate better with their consumers, and keep a tab on their performance. However, it is becoming a significant concern for the website visitors and consumers as they are worried about how their data is being stored and used.

Most consumers do not trust the service providers with their information and have many insecurities regarding their privacy. To solve this problem for businesses and consumers, every country has laid down some data privacy laws to define that data’s control. Failure to comply with these rules can be daunting as it can lead to fines, lawsuits, and much more. This can result in significant losses for businesses.
On the other side, working with full ownership of the data privacy of your customer can provide companies with a great competitive advantage.

GDPR

General Data Protection Regulation (GDPR) came into effect on May 25th, 2018. And it took the digital world into a new data privacy era. From social media companies to banks, retailers, and governments, almost every business entity in Europe is required to comply with these regulations. This law protects the residents of Europe, no matter where the business is based. GDPR promotes transparency, user control, and accountability. The comprehension of these regulations covers all the aspects of consumer privacy and aims to guarantee strong protection for individuals regarding their data. They are helping consumers and businesses to fully benefit from the digital economy.

CCPA

The comprehension provided by GDPR became the basis of the California Consumer Privacy Act (CCPA) of 2018, pushing the US’s borders’ data protection regulations. California laws do not precisely follow extensive and stringent rules. This factor named this act “GDPR lite.” Following online domains have to comply with these regulations:

  • A for-profit business that sells the information of more than 50,000 annually
  • Have an annual gross income exceeding $25 million
  • Drives more than 50 percent of its annual revenue by selling consumer information

How Can Compliance With Privacy Regulations Help Your Organization?

Non-compliance with privacy regulations such as GDPR and CCPA can cost businesses millions, and you can’t just shrug it off. However, there’s another side to this. Compliance with these regulations can give your business a new drive making it more effective, secure, and competitive.

Improve Data Management

GDPR and CCPA encourage business owners to make customer data management forms. This can result in better data quality for their business. The laws have made it compulsory for organizations to know

  1. What data is being held?
  2. Where is the data being held?
  3. What is the source of that data?
  4. Why is the organization holding it?
  5. How is it being used?
  6. Who has access to that data?
  7. How is the data being shared?

The auditing of data is the main requirement of these regulatory privacy laws. This will help businesses know what exactly they are holding and how to utilize it. The data will not get lost, and refined data management processes will help you keep minimum data. The clean data will cut off the additional cost and keep you from deleting any sensitive data. The unrequired data can be a risk to your organization, so it’s no use to take responsibility for an unvalued thing.

Marketing ROI

The GDPR and CCPA regulations require businesses to implement an opt-in policy. This asks the owners to process the consensual data. The companies have to keep track of the relevant ROT information. This information can help you create tailored marketing strategies.

A fine-tuned database of relevant leads and customers can provide you with a targeted approach. You will get a clearly-defined audience that has more interest in your business. This can help you get a tailored approach and reach only those consumers who want to hear from you. The tailored approach can result in higher click-through, conversion rates, and increased marketing ROI.

Consumer Trust

Consumer privacy laws are an opportunity to build trust. As businesses are required to comply with these privacy laws, they help serve the customers better. Companies must clearly state how the data being collected from the users will be used when collecting all the personal information. This transparency gives businesses a complete playbook on how to govern the data ethically.

Since the consumers were becoming more and more concerned about sharing their personal information, handling the information encourages trust in your brand. The business implications of these laws are building a stronger consumer-seller relationship. Consumers have complete control over what they want to share and can also withdraw any information at any time. Your business can now easily turn compliance into an opportunity. You will have a competitive edge as you portray the image of a consumer-first business that cares about their current and prospective customers’ privacy.

Cybersecurity Enhancement

The EU’s GDPR and US’ CCPA have encouraged and compelled organizations to engage with cybersecurity. Several penalties for compliance failures have reduced cybersecurity readiness within many organizations.

This has also helped these organizations make and safely use technology. Seeing the advantages of these laws, many other countries like China have also introduced new regulations designed to improve data security.

As the businesses are required to implement a security strategy that protects data, these organizations are now more than ready for the worst cyber risk scenarios with comprehensive intrusion detection and response plans. This detailed understanding of risks is also acting as a business enabler and a defense measure.

How Manetu Can Help

Customer data is essential for your business, but complying with the GDPR and CCPA can be tricky. They are massive and complex, but you don’t have to do it manually. CPM® is an end-to-end solution for managing sensitive data. To learn more or book a demo, go here.